Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet.
In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota.
Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm welcome to Hamza Afifi, who we are thrilled to name as our new PR Director.
“Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board.”
Celebrating Afifi’s appointment, Soft2Bet recognised his ‘wealth of impressive experience’, having previously held a range of positions as a communications and sales manager across various different industries.
Hamza Afifi, PR Director at Soft2Bet, added: “From both a professional and personal perspective, joining such a widely respected company as Soft2Bet is a fantastic step for me.
“Our agenda for the year ahead is jam-packed with exciting brand launches and high-profile commercial partnerships, and I look forward to helping the team maintain the strong momentum we have generated so far.”