Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus.
The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos.
“For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world,” said Ivan liashenko, CMO of Parimatch.
“Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch.
“The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”
Notable Juventus players to feature in the campaign include Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo and Wojciech Szczęsny.
“This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions,” added Kateryna Amirkhamova, CCO at Parimatch.
“Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly.”
In addition to Juventus, Parimatch maintains brand ambassador deals with a range of sports clubs and figures, including MMA fighter Conor McGregor, Premier League teams Leicester City and Everton and the Spanish top-flight LaLiga, and also serves as an official betting partner of the UFC in the CIS region.
In other developments, the firm recently became one of the first operators to secure an online gaming license in its founding country of Ukraine, covering sports betting, casino and poker.