Luckbox has continued its recent recruitment drive by announcing the appointment of former Red Bull and Riot Games video publishing executive Nevzat Ucar as its new Head of Content.
Ucar will be tasked with developing and leading Luckbox’s HD multimedia strategies, engaging the widest global audience for the fast-growth esports wagering platform.
Luckbox has branded Ucar’s appointment as a critical development for its marketing strategy, noting his proven track record in developing high impact multimedia campaigns Red Bull (2019-2021) and Riot Games (2014-2017).
“Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that,” said CEO Quentin Martin
“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”
“I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me,” added Ucar.
“This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”
The appointment follows Luckbox oversubscribed listing on the Toronto TSXV exchange, which saw the company raise new capital for its marketing drive and continued improvement of technology platforms.
Further appointments saw former Dunder Gaming executive Thomas Rosander join Luckbox earlier this month as Chief Customer Officer