The Betting and Gaming Council (BGC) has announced a global partnership with the International Betting Integrity Association (IBIA) to enhance cooperation on the promotion and safeguarding of sporting integrity.
Representing the largest regulated sports betting operators in the world, the Memorandum of Understanding will see the two organisations collaborate on the coordination of their respective global activities in both existing and emerging markets.
The core objectives of the new partnership will be the establishment of viable regulated betting markets with high standards of consumer, sport and operator protection measures.
Methods leveraged to achieve these goals include information and intelligence sharing regarding relevant sports betting markets, the launch of research studies in areas of mutual interest, and delivering ‘effective messages and approaches’.
“We are pleased to announce this new partnership, which will help us champion the betting industry internationally,” said Brigid Simmonds, Chairman of the BGC.
“The IBIA is playing a decisive part in ensuring that sports betting markets are duly regulated, and sports integrity is at the core of its action. The BGC will wholeheartedly join this effort and bring its experience and expertise in promoting world class standards in new and emerging sports betting markets.’
The partnership between the BGC and IBIA follows the latter’s agreement with Spain’s online gambling trade body Jdigital, in a further enhancement of its European operations.
Additionally, the organisation recently added Belgian firm Gaming1, part of the Argent Group, to its list of sports betting operator collaborators.
Khalid Ali, CEO of IBIA, remarked: “Both of our associations are active internationally and in many of the same markets, share many of the same members and have many of the same regulatory goals.
“We’ve already been collaborating in markets such as Brazil and it was a natural progression to a more formal and structured relationship. The scope of our combined membership gives us a powerful mandate to speak on behalf of a large part of the regulated sector and policymakers welcome that level of focused industry engagement.”