bet365 has rebranded its affiliate programme to bet365 Partners to recognise how it sees relationships with new and existing advertisers.
The new programme, previously bet365 affiliates, includes features designed to support, inform and enhance the relationship between the operator and its partners. It is available in 20 languages with five products to promote – sports, casino, poker, games and bingo.
Over the coming months, bet365 Partners will introduce key developments including a responsive website to check results on the move, a redesigned library of geo-responsive creative material and enhanced visual dashboards to analyse data at scale.
The programme upgrade will also see an improved link management system to provide further granularity on performance, an improved news and alert system to communicate important updates, and real-time stats for selected performance metrics.
Meanwhile, bet365’s commitment to responsible gambling will be shown through a detailed compliance section featuring the most up-to-date guidance for each market, with marketing managers on hand to answer any follow up questions.
A spokesperson for bet365 said: “Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company’s continued commitment to this global digital marketing channel.
“With over 63 million customers it is important that our Partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth.
“This led to the creation of bet365 Partners, which signifies how we see our long-standing and emerging relationships. With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support.
“This is a key focus for the business and our Partners, and will help to place bet365 in an even stronger position.”